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Video SEO Experts - 06 Mar 2017 02:58

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3) Create interactive content

How about adding the necessary interactive elements to your videos to activate the viewers? Whether it’s the actual content, an annotation, or the caption, there are many ways that you can “gamify” a video to make it more interactive and engaging, helping grab the users’ attention.

You can even split the video seo expert into shorter clips, allowing your viewers to pick which one they prefer to watch, a strategy which has been implemented in many successful campaigns.

4) Create relevant metadata

Your video should provide the necessary details to help search engines index it and according to Google, the title, the description and the thumbnail are the most important pieces of information.

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Metadata offers more details about the video title, the description, the length of the video and its file name.

Video title has to be short and concise, while the description may provide more details and keywords, boosting the ranking of your content.

Last but not least, make sure the file name of your video is relevant, instead of a generic one like “video415.mph”, as this is another way to describe your content for search engines.

Here’s more advice on how to optimise video for YouTube SEO.

5) Optimise with keywords

Keyword research may also occur in video SEO and it may help you discover the most relevant content for your target audience. Is there a particular keyword, or phrase that could lead to better results? What’s the best way to describe your video?

Feel free to experiment with different keywords and always remember to create descriptive, but also legible content, helping both your audience, but also the search engines.

6) Focus on the thumbnail

The video’s thumbnail is among the first things that users will notice and it might affect their decision whether they’ll actually click on the video.

How about picking a thumbnail that is clear and relevant to the content of your video?

7) Make “shareable” content

It’s not just about creating an interactive video, it’s also about producing content that your audience will appreciate.

“Shareable” content is unique, creative and adds value for its target audience, making the sharing easier and the reach bigger.

It’s the quality of your content that will make your video stand out from the rest, and a clear call-to-action may also affect your site’s authority, with new links and mentions. - Comments: 0

Video SEO Expert - SEO Expert Video - 03 Mar 2017 05:22

Tags: expert experts seo

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Step #3: Upload Your Video With YouTube SEO in Mind

Here’s how to extract the most SEO value from your video.

Video Filename

When you’re done with the video make sure that you use the keyword in the video’s filename.

For example, if you wanted to rank for the keyword “weight loss tips”, you’d want to name your video weight_loss_tips_video.mp4.

This may not be a ranking factor. But it doesn’t hurt 🙂

Video Title 

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Video seo expert

The title of your video should be at least 5-words long. That way, you can include your full keyword without keyword-stuffing.

For example, my Advanced Video SEO video’s title is 5 words…only 2 of which are my target keyword:

Power Tip: Like with a blog post, I’ve found that you get a slight video SEO boost by putting your keyword at the beginning of the title.

So if you were trying to rank for “surfing tutorial” you’d want a title like: “Surfing Tutorial: Learn How to Ride a Wave Today”.

Description

Your videos description is VERY important.

Because Google and YouTube can’t “listen” to videos, they rely on your text description to determine your video’s content.

Here are the basic guidelines for the description:

Put your link at the very top of the video (this maximizes CTR to your site)
Include your keyword in the first 25 words
Make the description at least 250-words
Include your keyword 3-4 times

This SEO-optimized description helps tell Google and YouTube what your video is about without being spammy. - Comments: 0

Video seo expert | Video seo experts - 21 Feb 2017 14:04

Tags: expert seo video

Step #2: Make Your (Awesome) Video

Like anything in business, the more you put into your video, the more you’ll get out of it.

Personally, I hire a professional videographer for the day, pay an editor to add graphics, rent a studio…

The works.

Here’s an example of one of my most recent videos:

Looks expensive, but it’s not. That video only cost around $190 to produce.

If you’re on a really tight budget, you can record your voice over a PowerPoint presentation using ScreenCast-O-Matic ($15/year).

You don’t need to sweat production value in the beginning. As long as your video is valuable and interesting to watch, you’re good to go.

I’m emphasizing quality so much because user engagement is THE most important YouTube ranking signal.

If your video stinks, it won’t rank…no matter how optimized it is for SEO.

Unlike Google — which can use backlinks and other signals to evaluate the quality of a piece of content — YouTube has no such luxury.

They judge your video’s quality based on how people interact with it.

The User Experience Metrics That YouTube Uses

Here’s what YouTube uses to determine the quality of your video:

Video retention: The percentage of your video people tend to watch (the more, the better).

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How to Quickly and Easily Boost Viewer Retention: 3 Simple Steps

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Comments: If people comment, they probably enjoyed the video (or at least watched it).
Subscribes after watching: If someone subscribes to your channel after watching your video that sends a HUGE signal that you have an amazing video.
Shares: How many people share your video on social media sites like Twitter and Google+.
Favorites: The number of people that favorite your video or add it to their “Watch Later” playlist:
Thumbs up/Thumbs down: Self explanatory 🙂

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